Why are we trying to resuscitate the patient?
We hear about the comeback, the pivot, the next big thing. We almost never hear about the final update. Kevin talks about the last email. The conversation where you tell people who trusted you with their money that it's over.
Read this chapterWhen Dread Becomes the Signal
The number one quality of a founder is grit. But that same quality is what makes it almost impossible to tell the difference between "this isn't working yet" and "this isn't going to work." Kevin walks through the compounding moments that turned into dread. The moment he finally called it.
Read this chapterWhat if Pivoting is More Elusive Than You Think?
The pivot opportunity becomes clear when you're least equipped to make it. By the time you can see exactly what you should do, you've usually spent the time and money it would take to make it happen. Kevin on why pivoting sounds simple. And really isn't.
Read this chapterWhen Your Pain Becomes Your Blind Spot
As a founder, your lived experience feels like your edge. But that same closeness can make you myopic. Kevin shares his biggest regret, and the difference between the thing you lived through and the thing you're actually built to do.
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